Summer sales jobs lucrative, but tricky

http://www.dailyutahchronicle.com/news/summer-sales-jobs-lucrative-but-tricky-1.352782

Word count: 377

1.      Argument:   Utah College students should be educated about a company‘s policies before they sign up for a summer sales job.

2.      Audience:   The audience is Utah college students considering a summer job doing door-to-door sales.  Many are returned missionaries who have experience knocking doors already.

3.      Goal:   To make students aware that all the promises a company makes may not be as straightforward as they seem.

4.      How:

·        Ethos:   By using first-hand accounts from students who have had experience selling for the companies that regularly recruit Utah college students, ethos is established.  The audience will tend to listen to their peers as they feel like they are in similar situations and will have similar experiences if they go work for the same companies.

·        Logos:  There are many statistics in the article.  Providing the numbers will be particularly convincing to the academic nature of the audience.  They are interested in how much they can earn doing a sales job, and the numbers provide them with that information.  

·        Accurate:   The article presents the pros and cons of summer sales accurately.  The audience is able to see both sides and make a more informed decision. 

·        Relevant:  Most Utah college students have seen advertisements like the ones mentioned in the article.  Even more students have heard stories about how much money can be made doing summer sales.  Because the audience is poor, making lots of money over the summer appeals to them, and because they are educated, they want to be able to know the ins and outs of summer sales. 

5.      Effective or Not:   I think the article is very effective.  Students who are considering summer sales as a way to make a lot of money for school will want to learn all the pros and cons.  The way the information is presented in this article is very convincing.  The audience will trust the summer-sales veterans as their peers, and they will be further convinced by the numbers provided.  The fact that the article’s major stance is to inform will appeal to the audience because it gives them the feeling that someone isn’t trying to convince them of something.  This approach allows students to form their own opinions which I think they will appreciate.